We were interviewed by Justin McGown for an article in the Westchester / Fairfield Business Journal. See below for an excerpt and a link to the full article on this marketing case study:
Recently, Mark Alex Maidique sat in the HAYVN Co-Working hotseat — on this occasion, a comfortable couch in one of HAYVN’s cozy meeting rooms in Darien — to chart a new course for his architecture firm after rebranding.
Maidique showed up to the hotseat meeting with stickers, pens, and business cards featuring the new name and his cheekily named website, weareBAAD.com. What he wasn’t sure about was how to position himself in the local market when his work is focused much more on renovations that emphasize improving function, rather than producing the sort of look popular in architecture magazines.